I sure hope they don’t f**k this up.

Polaris motorcycle sales of Victories and Indians took a backward slide after the introduction of Harley-Davidson’s brand-new 2014 motorcycles. According to Forbes magazine, Polaris’s motorcycle sales took a 7% slide. Ouch! This is probably not what the Board of Directors at Polaris were expecting. According to what I read in the Wall Street Journal, one of the board members told the CEO of Polaris industries “you better not f**k this up.” I wonder where a slide in sales falls with relationship to f**king this up.

The CEO of Polaris industries said ”that the introduction of the Indian motorcycles is like having a baby you have to nurture it and help it grow for the future.” I got a feeling he’s going to be breast-feeding that “baby” for a long time. I’ve ridden all three Indian models several times and they are very nice motorcycles. I believe they‘re a really competitive products in a very crowded market segment. So, I’m thinking something biblical is going to need to happen to increase Indian motorcycle sales.

To make things worse I had to drive to Indiana and Wisconsin to demo the Indian motorcycles. Not a single Indian dealer in the state of Illinois. Indian has deal on their website that they’ll pay for an airline ticket to get to a dealer. Am I the only one who sees a problem with this? I believe I mentioned this previously in another blog, I’m somewhat confused why Polaris did not put a strong dealer network in place before they released the Indian motorcycles.

I spoke with one of the Victory dealers that is near me. With a big frown on his face he tells me “Polaris wants him to double the floor space that he currently has in order to sell Indian motorcycles.” Then a smile appears on his face while he’s looking around his store and he tells me “if I double the space, I could turn this into a pretty nice restaurant.” Okay, I guess selling motorcycles must not be the greatest gig in the universe.

Harley-Davidson on the other hand has pumped out 71,000 new motorcycles since the introduction of the Project Rushmore in August of 2013. These sold units correlate in to a 9% increase in sales of Harley-Davidson motorcycles. I guess the Project Rushmore was the ticket to sell motorcycles. Okay, I know what you’re thinking, “Coolcycledude get off your Harley-Davidson soapbox.”

First off I don’t own a soapbox, second I think I would buy an Indian motorcycle if I didn’t have to travel to another state and the wife lets me. I’m just concerned that the Three Stooges are in charge of the destiny of what I consider some really cool motorcycles. I sure hope they don’t f**k this up.

 

4 thoughts on “I sure hope they don’t f**k this up.”

  1. 12 Indians motorcycles arrived in Houston Victory dealerships last week and they all sold within two days and more is coming next week. The dealership is planning and required on making more space for the Indians.
    I get to do some test rides in a couple of weeks, I’ll be doing videos on the test ride. 🙂

  2. I think there are enough Harley haters to sell plenty Indians and Victory’s. Some may have a good reason for not liking HD but I think most Hate Harleys because its cool to hate Harleys. Some are so vain they don’t want to be associated with the perceived “lifestyle”. Whatever the reason we all win with the competition between the companies. They are forced to improve or lose sales. If I could afford it I will take one of each.

    1. Thanks for reading and commenting on my blog. Nice critical thinking about the outcome of the manufacturers competing for market share.

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