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Polaris motorcycle sales of Victories and Indians took a backward slide after the introduction of Harley-Davidson’s brand-new 2014 motorcycles. According to Forbes magazine, Polaris’s motorcycle sales took a 7% slide. Ouch! This is probably not what the Board of Directors at Polaris were expecting. According to what I read in the Wall Street Journal, one of the board members told the CEO of Polaris industries “you better not f**k this up.” I wonder where a slide in sales falls with relationship to f**king this up.
The CEO of Polaris industries said ”that the introduction of the Indian motorcycles is like having a baby you have to nurture it and help it grow for the future.” I got a feeling he’s going to be breast-feeding that “baby” for a long time. I’ve ridden all three Indian models several times and they are very nice motorcycles. I believe they‘re a really competitive products in a very crowded market segment. So, I’m thinking something biblical is going to need to happen to increase Indian motorcycle sales.
To make things worse I had to drive to Indiana and Wisconsin to demo the Indian motorcycles. Not a single Indian dealer in the state of Illinois. Indian has deal on their website that they’ll pay for an airline ticket to get to a dealer. Am I the only one who sees a problem with this? I believe I mentioned this previously in another blog, I’m somewhat confused why Polaris did not put a strong dealer network in place before they released the Indian motorcycles.
I spoke with one of the Victory dealers that is near me. With a big frown on his face he tells me “Polaris wants him to double the floor space that he currently has in order to sell Indian motorcycles.” Then a smile appears on his face while he’s looking around his store and he tells me “if I double the space, I could turn this into a pretty nice restaurant.” Okay, I guess selling motorcycles must not be the greatest gig in the universe.
Harley-Davidson on the other hand has pumped out 71,000 new motorcycles since the introduction of the Project Rushmore in August of 2013. These sold units correlate in to a 9% increase in sales of Harley-Davidson motorcycles. I guess the Project Rushmore was the ticket to sell motorcycles. Okay, I know what you’re thinking, “Coolcycledude get off your Harley-Davidson soapbox.”
First off I don’t own a soapbox, second I think I would buy an Indian motorcycle if I didn’t have to travel to another state and the wife lets me. I’m just concerned that the Three Stooges are in charge of the destiny of what I consider some really cool motorcycles. I sure hope they don’t f**k this up.